A Personal Brand Strategy to Grow Your Business This Year.
For business owners, content creators, or anyone wanting to make a career out of what they love, the Personal Success Program is designed to use your story to help you become recognized in your community, grow your audience and increase your income.
Imagine if growing your business was simple?
What would your life be like if finding customers and growing your audience became simple and led to predictable results? What if working 40+ hour weeks became optional and you could focus your time on what really matters to you?
This may seem unrealistic or only achievable by the 1%, but millions of people live this life every day; you likely follow some of them. But it’s not because they’re geniuses or simply got lucky (building a sustainable career is never accomplished by luck), it’s because they became extremely talented at two things: connecting with an audience and inspiring action.
This is obviously easier said than done..
But like so many, you’ve likely been discouraged by the lack of results. But it’s important to know that this isn't because of you, it’s not because you don’t have value to offer or a story worth telling, it’s simply hard to find information about the right way to communicate it.
In fact, you’ve likely watched videos or read posts from business influencers that tell you to make content, be authentic, provide value and always push your offer. But while they continue growing and becoming more successful, you still feel stuck in the same place.
I’ve met with many entrepreneurs over the years. I’ve seen the pain, the stress, the fatigue, the discouragement, the loss of confidence, and for some, the abandonment of their dreams. Their pain weighed on me heavily. I didn’t want to see them struggle anymore. Especially when I know there are powerful tools that can help.
So I decided to use my 10 years of experience owning a business, directing award winning documentaries and raising money for non-profits to create a proven, repeatable process that anyone can follow to turn their passion into a sustainable career.
After three years of testing, refinement and proven results for my clients, I am now releasing something that I feel is the most important project i’ve ever created.
The Personal Success Program: Inspire to Influence
The Personal Success Program is specifically designed to take anyone who is aspiring for a better life and career develop the skills necessary to grow an audience online, create a passionate community and attract loyal followers and customers.
This program is designed to help you…
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Create a clear vision of success and design a step-by-step action plan to make it happen.
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Communicate your story in a way that’s authentic to you, attracting an audience that’s inspired by your journey to success.
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Create an online presence that makes it easier for people to find you. Becoming recognized in your community.
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Understand your audience's goals and motivation so you can create content that appeals specifically to them.
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Create a content calendar using proven templates so you always know what to post and how to make it engaging.
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Provide complete support to give you the tools and knowledge to succeed and become the leader you were meant to be.
Testimonials
“What I love about working with Joanthan is how clear it is that he’s so invested in your success - I am now super clear in the direction that I'm heading in and I know exactly how to execute to get there.” -
- Tatiana Marie | College, Career and Travel Influencer
“I highly recommend Jonathan, he understands branding extremely well . Not only is he highly competent in the work that he does and highly passionate about it, but he’s also an absolute pleasure to work with.” -
- Joey Jenkins | CEO, TEDx Speaker, Author
Ready to start?
If you’re ready to start your journey to achieving the life and career you’ve always wanted, fill out the form here and send a message describing your goals and why they are important to you. Afterwords, i’ll reach out with a time to meet so we can break down your goals into a step-by-step action plan.
Before we dive deeper, let’s be really clear who this program is for.
The right person isn't just motivated by personal gain, they have a deeper motivation.
They understand that living a life of meaning brings more happiness than just making money.
They are just as motivated to change the lives of others as they are to change their own, if not more!
They’re completely committed to achieving both, reaching their full potential in business, health, and involvement in their community.
But if this is who you are, you’re probably also facing these challenges:
Not knowing exactly how to achieve your goals in your desired timeframe.
A gradual loss in confidence, hope or self esteem.
Confused by marketing influencers who tell you success is easy, that you can make 6 figures and gain 10,000 followers over night, but never offer real support to help you get there.
Feeling stuck doing everything you’re told you have to do. “Hustling,” working weekends, making “valuable” content and funnels.
Being told by society that you’re only valuable if you have a large following and make a lot of money.
Falling into the trap of popularity over purpose.
Not enough social encouragement to support your journey.
I want to completely flip your current experience and give you a fresh new start so going forward, you never have to struggle with these feelings again. That’s why I created a step by step system that helps turn your vision into a reality.
The Personal Success System is built in three phases that each build on each other. Everyone begins at Phase One of the program and can graduate to the next phases (which are separate programs) after successful completion.
Below is the breakdown of Phase One of the program.
Phase One: 90 Day Transformation
Month #1: Crafting your story; charting your journey.
The first step is to gain extreme clarity on your most important goals, creating timelines and support systems to keep you accountable, then show you exactly how you can use your business and content platforms to make your vision a reality.
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Defining Your Vision, Mission and Action Plan. Using them to define your personal brand story and messaging pillars.
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Understanding your audience. Learning their goals and pain points through interviews and surveys. Optimizing messaging to strongly appeal to them.
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Crafting your heroic story by creating a bridge between your goals and the goals of your audience, creating a content strategy that appeals to them, inspires them and positions you as a relatable leader.
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Finalizing a content strategy and social media calendar with content templates to help you make your best content. How to use social media to attract interested customers.
Month #2: Creating content, telling your story.
Customized based on your previous experience with creating social media content, month #2 will be focused on executing on the content strategy developed in month #1, with highly specific templates designed to engage the right audience and tell your story in the most powerful way. In our sessions we will write outlines for your content and review their performance; refining your process over time to keep you comfortable and consistent.
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Using templates to outline and produce your first week of rebranded content. This includes videos for Instagram and TikTok, as well as written posts.
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Review audience engagement, feedback, and metrics from your first week of posting. Outlining your next set of posts for the following week.
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Learning more advanced storytelling and writing techniques. Incorporating different styles of videos for Instagram and TikTok.
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Preparing for next steps in content strategy for month #3. Optimize content for discoverability.
Month #3: Inspire your audience. Build a community.
Now that you have been making content consistently, it’s time to increase its effectiveness by finding a more advanced style that works for you that you enjoy creating. We will learn more about platform best practices, more advanced production techniques, and if it fits your brand, launch your 30 day social media challenge to accomplish a big goal so you can inspire your audience and show them whats possible when they follow your message.
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Launching your public challenge/creating new “application content” templates.
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Analyze audience engagement, feedback, and metrics. Optimizing content for higher reach and engagement.
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Refine content templets and production style/quality. Perfecting a writing and production process to produce consistent results.
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Complete last week of 30 day challenge. Incorporating CTA's, links, and simple funnel to lead people to your business.
Personal Success Program
Phase 2: Living your story, growing your income.
After the completion of Phase One, you’ll have the opportunity to continue your momentum with our Phase Two program where we’ll grow your audience and make your business goals front and center.
Producing more advanced content such as podcasts, YouTube videos, and articles to further connect with your audience and promote your services.
Using a simple but powerful sales process to transition your biggest fans into paying customers.
Designing a new website, conducting a photo shoot and producing a bio video to establish your new brand and promote you and your services.
Personal Success Program
Phase Three: Growing your Impact and Influence.
In this phase, we will focus on growing your brand at scale and developing you into a recognized industry leader. We will also make sure that we control the pace of growth so the speed always remains comfortable and sustainable.
Writing and publishing a book to tell your story and show your authority on a specific subject within your industry (using a method that makes the writing process simple and time efficient).
Helping you write a speech that you can give on a large stage that brings you more attention and attracts massive interest in you and your message.
Supporting you as an agency in a larger PR strategy to have you appear as a guest on popular platforms (podcasts, YouTube shows, local news, radio and digital news publications) to increase your presence online and increase your popularity and authority in your industry.
This program is about transformation.
This isn't about gradual improvement, this isn't about doing what everyone else is doing (in fact, very few people do it). It’s about doing what ever it takes to improve your personal and professional life, proving along the way that you truly care about your audience and customers, even if they never buy. But here’s whats interesting, when you live by these values, you’ll actually receive more business because of it. People will pay a premium to work with someone they trust and respect.
Stop feeling like you’re missing out.
Life moves fast. Patience is important, but so is urgency. Don’t wait until it’s too late, start now so you can spend as many years possible living life the way you want while helping others do the same.
Start Your Journey Today
If you are someone who feels called to be more and do more, who wants to be in control of your life and career and live a life of meaning, then schedule your free discovery call here.
Send me a message about three of your business and personal goals and why they are important to you. During our meeting we will talk about them and design an action plan to turn your vision for your life and career into a reality.
Talk soon!
- Jonathan